Nufarm Roadshow 2019/2020: over 50 food truck deployments

In 2019 and 2020, we traveled across Germany with an individually branded food truck for Nufarm’s roadshow. We hosted invited guests from the agricultural sector at over 50 events. For this, we developed a menu specifically for Nufarm – ranging from hearty sandwiches and kale dishes to regional specialties and desserts.

Nufarm roadshow at a glance

• Client: Nufarm
• Period: 2019 and 2020
• Scope: Over 50 roadshow events
• Region: Germany-wide
• Format: Mobile food truck catering with custom corporate branding
• Guests: Invited clients from the agricultural sector
• Food: Custom-developed dishes, hearty sandwiches, kale, regional specialties, and desserts

Food truck catering that travels with the roadshow

A roadshow places different demands on catering than a single event. The venue changes, local conditions vary, and yet the brand presence, food quality, and workflow must remain consistent at every tour stop.

During the Nufarm roadshow in 2019 and 2020, we supported over 50 events throughout Germany. The food truck served as both a mobile kitchen and a highly visible part of the brand presence. This allowed us to implement catering in a recognizable format across changing locations.

Custom food concept instead of a standard menu

For Nufarm, we didn't just use an existing menu; we curated dishes specifically for the roadshow. The selection ranged from hearty sandwiches and kale to regional specialties and desserts. This allowed us to reflect the agricultural focus of the events through our food and offer invited guests a varied selection at the different tour stops.

That is exactly where we believe the strength of great roadshow catering lies: the food concept must align with the brand, the target audience, the season, and the event schedule. Depending on the project, individual dishes, complete menus, and even the style of service can be planned on a bespoke basis.

The food truck as a mobile brand presence

For the tour, the exterior of the food truck was designed in the Nufarm style. The branding made the truck instantly recognizable as part of the roadshow at every location. The mobile setup was complemented by matching table and event equipment.

We continue to offer custom branding for corporate food trucks today. Depending on the concept, company branding can be applied not only to the vehicle but also to items such as napkins, menus, or our team's uniforms. This turns the catering into a cohesive part of the overall event communication.

What matters for a roadshow

To ensure catering runs reliably across multiple tour stops, we clarify the following in advance:

• Route, dates, and schedule
• Expected number of guests and service times per location
• Access, parking space, and power supply
• Menu concept, dietary requirements, and regional specialties
• Branding and additional event equipment required
• Dedicated contacts for planning and implementation

In most cases, our food trucks only require a suitable parking space and a standard 230-volt power connection on-site. We coordinate the specific requirements for each tour stop individually. Upon request, we can also handle beverages, counters, furniture, pavilions, decorations, and other aspects of event planning in addition to food truck catering.

Roadshow catering with StreetQuizine today

From our locations in Korschenbroich and Augsburg, we provide roadshow catering throughout Germany. We can also plan individual schedules for multiple tour stops or concurrent events. From the very beginning, you will have a dedicated contact person who coordinates the concept, logistics, and requirements of each individual location with you.

Whether it's a dealer roadshow, customer event, product presentation, field day, or a multi-week tour: our goal is a recognizable catering concept that works logistically and fits the brand culinarily. The Nufarm roadshow, with over 50 stops, demonstrates how a food truck can serve as both a mobile kitchen and a visible brand experience.

You can learn more about our services on our page dedicated to food truck catering for roadshows.

Frequently asked questions about roadshow catering

Can a food truck be designed with company branding?

Yes. We coordinate the scope and design individually. For the Nufarm roadshow, the exterior of the food truck was prominently branded with the Nufarm design.

Can you support a roadshow with many locations?

Yes. We plan roadshows with multiple tour stops across Germany. The Nufarm project included over 50 dates in 2019 and 2020.

Can the menu be adapted to the brand or region?

Yes. For Nufarm, we developed a custom menu concept featuring hearty dishes, regional specialties, and desserts. Seasonal, vegetarian, vegan, halal-friendly, and gluten-free options can also be accommodated upon request.

What does a food truck need at the event location?

In most cases, a suitable parking space and a standard 230-volt power connection are sufficient. We check access, space requirements, and other technical specifications for every tour stop in advance.

Are you planning a roadshow?

Then send us your planned route, dates, estimated guest numbers, and your ideas for the menu and branding via our contact form. We discuss roadshows personally and develop a suitable, cross-location catering concept from them.

Last content update: September 19, 2026. The described roadshow deployments for Nufarm took place in 2019 and 2020.